With over 19 years of experience in strategic and management consultancy across the Gulf region and Europe, Serge is a highly accomplished strategist and consultant to AA & Co. He brings a wealth of expertise in diverse areas, including the telecommunications sector, digital transformation initiatives, performance measurement, and optimizing operational processes for both public and private sector organizations. Serge previously served as Director at BCG Consulting and General Manager of Strategy at Zain Telecom, where he honed his skills in developing and implementing successful strategic initiatives. He holds a master's degree in business administration from Virginia State University and a bachelor's degree in engineering from the American University of Beirut, further solidifying his expertise in driving strategic growth and organizational effectiveness.